Amazon Sponsored Products Ads are a critical to scaling any Amazon Seller account and an important component of our Amazon PPC Services. The ability to showcase your products on top of the Amazon search results when shoppers search for keywords relevant to your products creates a unique selling opportunity. But featuring your listings in this prime real estate doesn’t come cheap. Cost-per-click (CPC) can be high and finding the right partner to optimize your Amazon PPC ads is key.
Our Approach to Amazon Sponsored Products Ads Optimization
Our approach to managing your sponsored ads is straightforward: we take the time to understand your business goals and challenges and after having reviewed your current account setup and structure (or creating the most suitable one if you are starting from scratch) we leverage our expertise, data insights based on your past performance and our proprietary Amazon bid optimization software to help you grow sales at a profitable ACoS (Advertising Cost of Sales).
Business & Data Driven Decisions
With Amazon Sponsored Products ads, the devil is in the details:
- Which keywords to bid on?
- What match type for each keyword?
- Should you set aggressive bids, follow Amazon’s suggested bid (just kidding) or is there an optimal bid given your ACoS target?
Our experts review your current account analytics, go through your search term reports, conduct additional keyword research and most importantly also take the time to listen to what your business goals are to create and manage your ad campaigns.
Algorithmic Bid Optimization
One thing that sets our agency apart is that we do not just talk ‘big-data’ and ‘machine-learning’.
We have built an Amazon bid optimization software that utilizes algorithms to automate your keyword bidding 24/7. This allows us to:
- Scale your keywords in the most effective way
- Minimize budget wastage while ensuring optimal coverage for highly profitable keywords
- Achieve your ACoS goals
Transparent & Sales Growth Focused
We operate 100% transparently and provide detailed monthly reporting. This entails:
- Tracking Key Performance Metrics such as: Impressions, clicks, CPC, CTR, conversions, Sales, and ACOS
- Strategic Recommendations: Strategic recommendations to align advertising efforts with business objectives that also cover listing quality and product related factors.
What do our Amazon Sponsored Products management services include?
Keyword Research
- Identifying high-volume, long-tail keywords
- Analyzing competitor keywords, opportunities due to seasonality and expected performance
Campaign & Ad Setup and Optimization
- Setting campaign targeting, bid strategy and max bids
- Monitor and refine keyword lists for better targeting (adding negative keywords, etc.)
Bid Management
- We use a proprietary bid management software with advanced algorithms to automate bidding 24/7 to help you achieve your ACoS goals
Competitor Research, Reporting & More
- Reviewing competitors’ target keywords to identify growth opportunities
- Regular & Transparent performance reporting (incl. ACoS, CTR, CPC etc.)
- Recommendations for improving ASIN PDP content
