Meta Ads are an effective way to promote your Amazon FBA business to relevant audiences beyond the scope of the Amazon ecosystem. Especially lifestyle brands with strong creatives benefit from the brand building benefits that come by running Facebook and Instagram ads.
How Meta Ads can Help you Grow Your Amazon Seller Business
Meta advertising can help grow your Amazon seller business by driving targeted traffic to your product listings, thereby increasing visibility and sales.
Higher Amazon Sales
Driving relevant traffic to Amazon Listings provides an immediate sales lift. Especially Amazon new product launches can benefit from the additional momentum provided by Facebook ads.
More User Reviews
Higher sales lead to more reviews, and a growing number of positive reviews improves your Amazon conversion rate while boosting search visibility via the Amazon A9 algorithm.
Accelerating the Amazon Flywheel
Growing sales and more reviews fuel the Amazon flywheel: a self-reinforcing cycle that rewards Amazon Listings that provide a positive customer experience over those that do not.
Better Keyword Rankings
Boosting sales, reviews and conversion rate enhances the likelihood of your Amazon Listings being propelled to top positions in Amazon search results.
Pixel Tracking & Ad Optimization: Why Meta ads are so Effective
Facebook and Instagram advertising is generally highly effective because Meta can leverage the trove of information it collects about its users. By tracking user behavior across its platforms Facebook, Instagram, WhatsApp, as well as thousands of websites, Meta can predict specific user actions, such as making a purchase. The so-called Meta tracking pixel that is embedded by an advertiser on their website can be leveraged to optimize Meta ads for specific goals (such as purchases).
The Issue with Running Meta ads to Amazon Listings
Running Meta Ads to Amazon Listings has a key drawback: You cannot embed the Meta tracking pixel on the Amazon website. Without pixel data, however, your Meta ads cannot be optimized for meaningful ad objectives such as sales. This prevents the Meta ads algorithm from “learning” and driving high-converting traffic to your Amazon Product Pages.
Our Solution: How we Fix Meta Ads for Amazon Products
Driving Meta ad traffic to a custom landing page is critical because it introduces the ability to optimize Meta ads for email lead submissions. Let us explain why this is such a big deal:
By driving traffic to a custom developed Amazon Landing Page you can set meaningful optimization goals for your Meta ads and in addition to that you can also collect valuable first party customer data, such as user email addresses (which is great for Amazon seller who also run a DTC business or have high repeat-purchase rates).
While it is not quite the same as a “sale”, it comes very close to that. Many landing page visitors who submit their email addresses to redeem an Amazon coupon code that you provide as an incentive will end up buying your products on Amazon.
