Amazon is a highly competitive marketplace and having well-optimized product listings is crucial for success. Our Amazon listing optimization services provide a strategic approach to improving tiles, bullet point copy and descriptions of your Amazon product pages, increasing their relevance for high commercial intent search queries, and the visual appeal of your product images and videos to potential buyers. Whether you’re an established seller or just starting out, optimizing your listings can significantly enhance your brand’s visibility and boost conversions.
Common Amazon Listing Optimization Issues and Challenges
Many Amazon Sellers that contact us to enquire about our Amazon product listing optimization services face common issues: While they are familiar with the concepts of keyword research, title and listing optimization, they struggle to outperform competitors, their Amazon sales are flat or stalling and launching new products successfully has become more and more difficult.
Insufficient Traffic
Driving sufficient clicks to Amazon product pages is a common issue that affects newly launched products and new Amazon Sellers. The root cause is typically an ill-informed keyword strategy and inefficient listing titles and bullet point copy.
Stagnant Sales
After some initial success many Amazon Sellers face the issue that their ASIN traffic and sales plateau. This limits their ability to further grow their Amazon business.
Low or Dropping Conversion Rates
Dipping conversion rates are a serious issue that often results in a drop in search rankings and thus leads to reduced traffic to your product detail pages.
Limited Creative Resources
Especially new Amazon Sellers tend to underestimate the importance of effective product images, infographics with icons and callouts and product demo videos.
How we optimize your Amazon Listings to Kickstart Your Sales Growth
We follow a strategic approach that consist of four building blocks to optimize Amazon product detail pages:
Keyword Research
Keywords research is the foundation of sales success on Amazon. A successful keyword strategy should not be limited to identifying relevant high-traffic search terms, but more importantly evaluating what your listings’ chances are to rank in top positions for selected target keywords.
An effective keyword strategy takes commercial aspects, differentiating product features, review count and many other factors into consideration.
Especially for highly competitive product segments it is often beneficial to target sizable niches that can be “owned” rather than pursuing a broader, “red ocean” strategy that will ultimately fail.
Competitive Analysis
The goal of the competitive analysis is to understand how your products differ from competing ASINs. This ultimately helps us to zero in on the “reason to buy”. It’s the glue that joins search algorithm optimization and user focused content optimization.
By auditing competitor listing titles, bullet point copy, product visuals, customer reviews and FAQs we can identify user pain points, common product usage scenarios and product features that drive sales.
Product Title, Bullet point Copy & A+ Content Writing Services
User and keyword optimized product titles enable your listings to rank for target keywords, as well as drive clicks and sales. We optimize product titles for desktop and more importantly mobile search results.
Bullet points and product descriptions (i.e. A+ Content) showcase product features. It is important to not only list out product specs, but to showcase how these features are beneficial during a usage situation. For instance: providing the size of a backpack is important, but stating whether or not it can be stored under an airplane seat is effective communication that ultimately drives sales.
Product Image, Infographic & Video Creation
We help our clients create product photos, infographics and videos. Product visuals are important because shoppers often use them to confirm specific details about a product. If they can’t find what they are looking for because images are not detailed enough, or callouts are missing, they may abandon their purchase.
Another often overlooked area is A+ content. According to Amazon even basic A+ content can increase sales by up to 8% (Source).
