Why Drive Google Ads to Amazon?

Rank on Amazon

Out rank your competitors on your hero keywords. External traffic that converts gives strong signal to the Amazon A9 algorithm. Give your product a strong competitive advantage

Increase Brand Profile and Marketshare

Used the 8.5 billion daily search traffic on Google to increase your discoverability radius. See material marketshare increase on and off Amazon!

Increase your ROI

See your Amazon Advertising CPC lower and getting the 10% Amazon brand referral rebate to supercharge your advertising

Build your Email List

Earn your marketing asset by building an email list from the off Amazon traffic and increase LTV from exiting customers. Use the email list for all future Amazon Product launches!

Our Process

1.  Initial CallOur initial call allows us to get a full understanding of your objectives and whether we are a good fit
2.  Account AuditWe will dig into your Amazon Attribution and Google AdWords campaigns. Also will get the send of what Keywords are working and not working for you. Here you can hear back with a detail plan of action and an accurate quote from me.
3.  Onboarding and Alignment CallAgree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
4.  Campaigns Restructure and Landing Page SetupAfter the onboarding process is complete. Will will start restructuring your campaigns by renaming, consolidating and creating new one.Using LandingCube, we will create high converting landing pages that will help conversions and attribute your conversion on Amazon from off Amazon traffic
5.  Gather your Google Ads dataFor the next few weeks we will continue to monitor your Amazon Attribution and Google Ads data.We will be seeing trends and specific keywords that are doing giving your brand a ROI positive or negative results.
6.  Scale UpFinding new and customized ways to grow and implementing effective methods and new features introduced by Amazon to scale.
7.  On-going optimization and collaborationFrom there on, we’ll keep on optimizing your Google Ad Words Account.Most importantly we will provide you with an updates on your Campaigns and address any concerns you may have. We will also provide you with monthly updates on the performance of your account.

How it works

Set Up Amazon Attribution

To track the individual Keywords, we will create specialized Amazon Attribution campaigns. As a result, we can measure with precision and granularity.

Create Landing Page (Squeeze Pages)

Our team will create custom landing pages using LandingCube, emphasizing the benefits to further amplify your brand. We collect emails so that you can re-market to your own audience when the time comes.

Set up Google Ads Words Campaigns

Using Google Ad Words as our external traffic source we will drive traffic to our custom landing pages. We will further optimize this traffic source to make sure you maximize your ROI

Monitor Rankings and Track KPIs

We will track key performance indicators such as your Keywords ranking, Conversion rates and Emails captured.