Tired of rising CPCs and underperforming ads? Our full-service Amazon PPC management team builds high-converting campaigns, uncovers profitable keywords, and thanks to our proprietary bid optimization software, achieves your ACoS goals while growing revenue.

✔Hit a wall with your Amazon Ads? We fix rising CPCs, scale campaigns, and drive profitable growth.

✔Flexible contracts, transparent fees and professional ad optimization by senior Amazon PPC experts.

✔Join 50+ other Amazon Sellers who are trusting us with their Amazon product ads management.

Our Amazon PPC Management Services Explained

We provide tailored PPC campaign support across every stage of your sponsored ads strategy. This includes Sponsored Products Ads, Sponsored Brands Ads and Sponsored Display Ads. Our team of experienced PPC experts uses data-driven strategies and proprietary bid automation tools to manage ad spend, enhance audience targeting, and boost campaign performance aligned with your ACoS goals.

Sponsored Product Ads

Sponsored Product Ads are bottom-of-the-funnel Amazon Search Ads that feature your Amazon Listings in prominent positions on the Amazon Search Results Page. Typically strongest Return on Investment (ROI). Learn more about our Sponsored Products Ads Management Services.

1. Keyword Research & Ongoing Search Term Optimization: We help you identify and target relevant keywords and use a mix of broad, phrase, and exact match type keywords for optimum results.
2. Campaign Setup: Where appropriate we leverage automatic campaigns for keyword discovery, however manual campaigns with precision targeting typically take priority.
3. Bid Optimization: Something that is really unique about SellerMetrics is our proprietary bid optimization software that allows us to automate and dynamically optimize bid setting.
4. Negative Targeting: Regularly excluding underperforming keywords and ASINs is key to preventing ad budget wastage.
5. Ad Group Sculpting: Transfering top-performing keywords and ASINs into highly targeted exact match keyword ad groups.
6. Optimizing for Top Placements: Modifying bids to target top-performing placements, like top-of-search.
7. Dayparting (Ad Scheduling): We optimize your ads to ensure that campaigns have sufficient budget during times when most people shop.

Sponsored Brands Ads

Sponsored Brands Ads are bottom to mid-funnel Ads that allow for customized creatives while also delivering strong ROI (more about our Sponsored Brands Ads Management Services). In addition to optimization activities implemented for Sponsored Products Campaigns we also focus on these activities:

• Ad Formats: Testing different ad formats such as Product Collection, Store Spotlight, or Video Ads.
• Best Practice Ad Creatives: We help you develop performant ad copies and provide guidance on logo, still image and video ad best-practices.
• A/B Testing: Test titles, images, product selection, and landing pages.

Sponsored Display Ads

Sponsored Display Ads campaigns are suitable for tactical remarketing to drive sales, as well as introducing your product listings to new potential shoppers (More about our Sponsored Display Ads Management Services). Sponsored Display ad specific optimization activities include:

1. Audience Targeting: Evaluating different audience targeting strategies to maximize ad relevance.
2. Prospecting vs Remarketing: Ensuring for sufficient ad exposure to retargeting audiences while also introducing your brand to new potential shoppers
3. Ad Placements: Optimizing on and off-Amazon ad placements.
4. Targeting Testing: Testing different targeting options such as “Life-Events” or “In-market Audiences”

In addition to the items listed above we of course also provide regular and transparent reporting on key performance metrics such as: overall sales, ASIN performance, ACoS, CTR, and conversion rates for different search terms to ensure optimal results and ad account profitability.

Key Challenges in Sponsored Ad and PPC Campaign Management

Running sponsored ad campaigns requires navigating a unique set of challenges. Based on our experience having worked with 30+ brands we have observed that, no matter whether you are an established Seller looking for new growth opportunities or a smaller Seller facing budget and resource constraints, roadblocks to Amazon sales tend to concentrate in these areas:

Stalling Sales Growth

Many Amazon Sellers generate sales by ranking in top positions specific Amazon Product Listings for specific keywords.

Those keywords drive most traffic to the listings and ultimately generate sales.

Sellers sometimes find it difficult to grow traffic beyond the limitations of their “cash cow” keywords and may also struggle to launch new product listings successfully.

ACoS Control

It’s well known that the cost of running PPC campaigns on Amazon continues to rise over time.

According to Statista, Amazon average CPCs have increased by close to 30% in between 2020 and 2022.

This makes it difficult for Sellers to maintain their ACoS AND total revenue goals. Especially in tight margin segments there is a prevailing risk that overall sales decline to sustain ACoS, or that ACoS needs to be sacrificed in order sustain healthy top-line sales.

Keyword Selection

A classic advertising challenge is the need for statistically significant findings.

You may target a keyword that seems highly relevant to your Amazon listing, but despite substantial investment, so far the keyword has not generated any conversions.

What do you do next? Pause the keyword? Reduce the bid? If you pull the trigger too early, you may just miss out on a sale, but if you keep spending, you may waste your budget.

Our Approach: End-to-End PPC Campaign & Amazon Account Management for Long-Term Success

Our approach to helping you with these (and other) growth problems is always based on a detailed audit that we carry out and discuss with you in detail at the beginning of our collaboration.
The goal of this detailed triage of your Amazon ad Account to identify weak spots and formulate an action plan with clearly defined targets and goalposts to boost your Amazon Sales. Here is a selection of factors that will evaluate:

• Looking for opportunities to further improve your Amazon SEO and to optimize your Amazon listings (more about our Amazon Listing Optimization Service).
• Are your ads pacing well, or do they run out of budget just during the hours of the day when people are ready to convert
• Are your keyword match types set appropriately and have you weeded out non-converting keywords?
• Are you making use of all the Amazon ad formats as appropriate for your brand and budget?
• Are you pushing the right products in your ads?
• Are your creative assets optimized?