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Social Media Growth
Instagram and Facebook built on a real content calendar, reels that suit your product, and a posting rhythm that survives a busy month.
The problem
Posting more is not a strategy.
Most accounts that stall are not short of effort. They are short of a reason for anyone to follow. The posts look fine individually and add up to nothing, because there is no line running through them.
We start with what the account is actually for, then build a calendar that a busy business can genuinely keep up with.
What is included
Strategy, content and the calendar.
- Account audit: what is working, what is being ignored, and why
- Content pillars, so every post has a job before it is made
- Monthly content calendar with formats and posting times
- Reel concepts, hooks and scripts written for your product
- Carousel and static post direction
- Captions written for the platform, not copied across all of them
- Profile, bio, highlights and link setup
- Comment and DM response guidance for your team
- Monthly report on reach, saves, shares and follower quality
How we run it
The rhythm
Audit and positioning
We look at the last three months of posts against the accounts that are winning in your space, and decide what this account is for.
Pillars and calendar
Three to five content pillars, then a calendar built around them. Every slot has a purpose, so nobody is inventing a post on a Tuesday morning.
Produce and publish
Scripts and briefs go to you or to our production team. Posts go out on schedule, with captions written for each platform.
Read and adjust
Each month we look at what got saved and shared rather than only what got likes, and shift the calendar toward what is actually working.
Honest note
What we will not promise
Nobody can promise a specific follower count or that something will go viral. Reach depends on the platform, and the platform changes its mind regularly.
What we can commit to is a consistent output, content built on a real strategy, and monthly reporting that tells you the truth about whether the account is growing in a way that matters.
Questions
Do you shoot the content?
We script, brief and direct it. Filming can be done by your team with our shot lists, or by our production side if you prefer. Both work, and the choice is usually about budget and how often you need new footage.
How many posts per month?
It depends on the plan and on what your business can actually sustain. We would rather commit to a number you can hold for a year than a number that collapses in month three.
Do you buy followers or use engagement groups?
No. Both damage the account, and the platforms are good at detecting them. Follower quality matters more than follower count.
Can you run paid social too?
Yes, though we usually wait until the organic content is working. Paid amplification of content nobody engages with is an expensive way to learn that.
Start here
Free account review
Give us your handle. We will look at the last three months and write back with what we would change first.
Request the free account review
No obligation. We will tell you honestly whether we are the right fit.