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Personal Branding
Positioning, profile and a content line for founders and professionals who need to be known for something specific.
The problem
Being visible is not the same as being known for something.
Plenty of founders post regularly and still get no inbound. The posts are competent and forgettable, because the account has not decided what this person is the go-to for.
Personal branding done properly is a positioning problem first and a content problem second.
What is included
Positioning, profile and a content line.
- Positioning session: what you want to be known for, and to whom
- Audit of how you currently come across across every profile
- Profile rewrite: bio, headline, about section, featured links
- Three to four content themes you can talk about for years
- A monthly content plan built around those themes
- Post and script drafts in your voice, for you to approve or change
- Guidance on which platform deserves your attention and which does not
- A simple way to turn conversations and work into content
Voice
It has to sound like you
The fastest way to ruin a personal brand is to hand it to a ghostwriter who writes like everybody else. People notice, and the version of you online stops matching the version they meet.
We work from recordings of you talking, your existing writing and your actual opinions. You approve everything before it goes out, and you can change any line without a discussion.
Questions
Do you post on my behalf?
Only if you want us to, and only after you have approved the content. Many clients prefer to keep the posting button themselves, which is completely reasonable.
How much of my time does this take?
Usually one longer session at the start, then around an hour a week of recording or reviewing. If it needs more than that it will not survive a busy month.
Which platform should I focus on?
Whichever one your buyers actually use. For most business audiences that is one primary platform and one secondary, not all of them. We will tell you which after the positioning session.
Will this get me clients directly?
It changes how people see you before they contact you, which shortens conversations and improves the quality of enquiries. Anyone selling it as a lead machine with guaranteed numbers is overselling it.
Start here
Free positioning review
Send us your profiles. We will tell you what you currently look like you are for, and where that is costing you.
Request the positioning review
No obligation. We will tell you honestly whether we are the right fit.